The Kenya Tourism Board (KTB) has underscored the impact of environmental conservation on tourism business as it takes its \u2018One Tourist, One Tree\u2019 campaign to the North Rift Tourism Circuit.<\/p>\n
KTB CEO June Jepkemei says destinations with robust environmental conservation initiatives have recorded strides in sustainable tourism business.<\/p>\n
Speaking during the tree planting exercise at the iconic Wall of Fame in Eldoret\u2019s Arboretum, Chepkemei noted that Kenya stands a chance of getting global recognition conservation through enhanced forest cover.<\/p>\n
\u201cWe chose the Wall of Fame location where globally renowned athletes are honored to also position our conservation initiatives to the global audience. If we are famous in athletics, we can also be leaders in environmental conservation,\u201d the CEO stated.<\/p>\n
She reiterated her call on the hospitality sector to apply the One Tourist, One Tree model by engaging visitors to their facilities in tree planting exercise.<\/p>\n
\u201cWe call upon the academia, private sector, communities, and all players in the tourism value chain to embrace sustainable tourism as a way of life. By planting trees, we not only offset our carbon footprint but also preserve our rich biodiversity for generations to come,\u201d Chepkemei added.<\/p>\n
She noted that reforestation is a vital pillar in the sustainability agenda towards a greener Kenya, adding that travelers and tourism stakeholders are integral partners in preserving and ensuring that the country\u2019s rich biodiversity endures.<\/p>\n
The tree planting exercise was part of activities to mark the launch of the North Rift Circuit that will showcase the diverse tourism experiences and attractions of the region such as the Kerio Valley, Lake Bogoria, and the iconic Mount Elgon among others.<\/p>\n
It is the second installment of the nine tourism circuits that were unveiled recently by the Ministry of Tourism and Wildlife during the UN World Tourism Day celebrations in Kisumu County, part of the Western Tourism Circuit.<\/p>\n
While highlighting the North Rift\u2019s tourist attraction strengths, Chepkemei emphasized that there is a need for concerted efforts towards sustainable tourism practices.<\/p>\n
The tree planting campaign was first rolled out in Kajulu Hills Forest, Kisumu County, during this year\u2019s UN World Tourism Week celebrations. It aims to foster traveller involvement as a central catalyst towards achieving Kenya\u2019s goal of increasing tree cover to 30% through the planting of at least 15 billion trees by 2032.<\/p>\n
Speaking at the same event, Green Circle Foundation founder Kate Kirui lauded KTB for the sustainability campaign, stating: \u201cWe are committed to working hand-in-hand with KTB and all partners to make the One Tourist, One Tree initiative a resounding success that ushers in a greener future for the communities of the North Rift and beyond.\u201d<\/p>\n
She said a greener environment was a sure way of making tourism business and other economic activities in the country sustainable. \u201cIt\u2019s the responsibility of all the humans to take care of environment and as the private sector we give all the support to this conservation agenda, \u201d Kirui added.<\/p>\n
KTB continues to strategically open up the various tourism circuits across Kenya\u2019s 47 counties as part of the Tembea Kenya initiative aimed at promoting domestic tourism.<\/p>\n
The nine circuits include the Nairobi Circuit, Central Kenya Circuit, Coastal Circuit, Northern Circuit, Western Circuit, Southern Circuit, North Rift Circuit, South Rift Circuit, and Eastern Circuit.<\/p>\n
Each circuit highlights some of the most iconic attractions within its region, supporting the Ministry\u2019s efforts to diversify and enhance the visitor experience.<\/p>\n
The post North Rift tourism circuit to spotlight Kenya\u2019s sustainability agenda<\/a> first appeared on KBC<\/a>.<\/p>\n The post North Rift tourism circuit to spotlight Kenya\u2019s sustainability agenda<\/a> appeared first on KBC<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" The Kenya Tourism Board (KTB) has underscored the impact of environmental conservation on tourism business as it takes its \u2018One Tourist, One Tree\u2019 campaign to the North Rift Tourism Circuit. KTB CEO June Jepkemei says destinations with robust environmental conservation initiatives have recorded strides in sustainable tourism business. Speaking during the tree planting exercise at […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-100477","post","type-post","status-publish","format-standard","hentry","category-uncategorized","entry"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/posts\/100477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/comments?post=100477"}],"version-history":[{"count":0,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/posts\/100477\/revisions"}],"wp:attachment":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/media?parent=100477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/categories?post=100477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/tags?post=100477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}