{"id":105302,"date":"2024-12-15T09:03:20","date_gmt":"2024-12-15T09:03:20","guid":{"rendered":"https:\/\/chezaspin.com\/blog\/index.php\/2024\/12\/15\/love-sex-life-and-dating-podcasts-get-kenyans-hooked-report\/"},"modified":"2024-12-15T09:03:20","modified_gmt":"2024-12-15T09:03:20","slug":"love-sex-life-and-dating-podcasts-get-kenyans-hooked-report","status":"publish","type":"post","link":"https:\/\/chezaspin.com\/blog\/love-sex-life-and-dating-podcasts-get-kenyans-hooked-report\/","title":{"rendered":"Love, sex life and dating podcasts get Kenyans hooked \u2013 Report"},"content":{"rendered":"

BY SINDA MATIKO
\nMost Kenyans are hooked on content about Love, sex lives, and dating according to the latest report by the giant Swedish audio streaming platform, Spotify.
\nAccording to the report seen by Nation, Kenya which is among the top three countries in Africa with the biggest market share of podcast growth behind South and Nigeria respectively, raked over 400 million minutes of streaming in 2024.
\nSouth Africa led with two billion minutes followed by Nigeria\u2019s 700 million minutes.
\nCumulatively almost four billion minutes of audio podcast played in Sub-Saharan Africa in 2024.
\n\u201cNumbers don\u2019t lie. Podcasting is here to stay because it lets creators take control of their narratives and tell these stories on their terms while bringing their community along for the journey. \u00a0South Africa, Nigeria, and Kenya listened to the most shows this year, with South Africa contributing over two billion minutes. If you started playing podcasts on one device today, it would make for about 30 centuries of listening. \u201c notes Ncebakazi Manzi, Spotify\u2019s Sub-Saharan Africa Podcast Manager.
\nBut unlike South Africans and Nigerians, Kenyans have found an appetite more in topics that center around relationships.
\n\u201cKenya\u2019s broader listening data shows relationships are a meaningful taking point. Seven of the 10 most shared episodes in the country discuss love, sex lives, and dating. Julia\u00a0Gaitho\u2019s\u00a0<\/em>So This Is Love<\/a>\u00a0<\/em>holds three out of the country’s top five most shared podcast episodes<\/span>.\u201d Manzi adds.
\nIn Nigeria and South Africa, audiences embrace shows about spirituality\u00a0with the \u2018<\/em>Christian Motivation<\/em><\/a>\u2019<\/em>\u00a0podcast having one of the most shared episodes in South Africa while the \u2018Apostle Joshua Selman<\/em><\/a>\u2019 podcast maintained its popularity in Nigeria for a second consecutive year.
\nAs the continent\u2019s second-largest podcast market, Nigeria listened to 700 million minutes in 2024 creating half of the new shows published in Sub-Saharan Africa this year.
\nMotivational shows\u00a0about issues like managing finances, personal goals, and health also remain popular across the three leading countries. The data shows that Western shows like \u2018The Diary Of A CEO with Steven Bartlett<\/a>\u2019 by the 32-year-old English Entrepreneur \u2018Motivation Daily by Motiversity<\/em><\/a>\u2019 and \u2018The Success Addicted Podcast<\/em><\/a>\u2019<\/em> have<\/span>\u00a0attracted listeners.
\nEven though spirituality dominated Nigeria\u2019s top charts, the continued popularity of shows like \u201cI Said What I Said<\/em><\/a>\u00a0<\/em>and\u00a0\u201c<\/em>The HonestBunch Podcast<\/em><\/a>\u201d shows listeners also want conversation-style shows. Listeners in Kenya and South Africa also showed an affinity toward these shows.
\nThis year, three hilarious content creators Trevor, Frank, and Dante, popularly known as 3MenArmy, topped the list of top ten Kenyan podcasts that attracted the most listenership on the platform, with their podcast\u00a0The 97s Podcast.<\/em>
\nThe three host the podcast, exploring their everyday life experiences as they speak their minds in a fun and sometimes smart but silly way. The 97s Podcast has seen tremendous growth in its listenership, coming in at number eight last year.
\n\u201cThe 97s Podcast\u00a0has been inspired by this approach where funny and frank chats between hosts Trevor, Frank and Dante have led the podcast to take the number-one spot in the country for the first time\u201d Manzi observes.
\nThe 2023 most streamed podcast\u00a0So This Is Love,<\/em>\u00a0a podcast hosted by Julia Gaitho aka Jules, dropped to second place, proving it is still one of the most popular podcasts in the country.
\nJules’ podcast focuses on relationship issues ranging from loss of love, heartbreak, and finding yourself.
\nJulia Gaitho hosts various guests who share their experiences in past relationships, either anonymously or with their real identities.
\nAn interesting entry into the top 10 is actor and scriptwriter Abel Mutua’s\u00a0The Mkurugenzi Podcast,<\/em>\u00a0which comes in at number three after not even making the top 10 list last year. Abel’s podcast is a storytelling channel he created for the sole purpose of educating, entertaining, and informing his audience about life events.
\nThe podcast\u00a0Messy In Between<\/em>, which ranked second in 2023, dropped to fourth this year. The podcast is hosted by Murugi Munyi and Lydia K.M., who say theirs is a podcast about “life as it is. Messy. In love, work, money, relationships, friendships, and everything in between.
\nShxtsNGigs podcast, which was fourth last year, moved to fifth in 2024. The weekly podcast an opinion show hosted by two best friends James and Fuhad, tapped into audiences’ hunger for conversational shows.
\nThe humorous podcast has made its way to the top charts in six of the top 10 podcast-playing African countries.<\/p>\n

English entrepreneur and investor Steven Cliff Bartlett’s podcast\u00a0A Dairy of a CEO with Steven Barlett<\/em>\u00a0jumped from 10th to sixth this year in 2023. In 2017, he launched The Diary of a CEO podcast, which is one of the most listened-to podcasts in the world.
\nIt’s Related, I Promise podcast<\/em>, which ranked third in 2023 and was the most exported that year, dropped to seventh this year. Described as “a sonic escape into the world of three diverse Kenyan women,” the podcast is hosted by Julia Gaitho and Sharon Machira, young professionals who brave the urban landscape of Kenya’s capital city and grow their friendship along the way.
\nAnother new entry in the top 10 is\u00a0Mic Cheque,<\/em>\u00a0hosted by musician Aryosh, which is more of a banter and fun podcast that has gradually gained popularity this year.
\nThe Sandwich Podcast<\/em>, hosted by four friends, which was sixth last year, lost its grip in 2024 and dropped to ninth.
\nRounding out the top 10 is a new entry, the motivational podcast\u00a0Success Addicted Podcast, with the voice of Earl Nightingale<\/em>.<\/p>\n

\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

BY SINDA MATIKO Most Kenyans are hooked on content about Love, sex lives, and dating according to the latest report by the giant Swedish audio streaming platform, Spotify. According to the report seen by Nation, Kenya which is among the top three countries in Africa with the biggest market share of podcast growth behind South […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-105302","post","type-post","status-publish","format-standard","hentry","category-uncategorized","entry"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/posts\/105302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/comments?post=105302"}],"version-history":[{"count":0,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/posts\/105302\/revisions"}],"wp:attachment":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/media?parent=105302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/categories?post=105302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/tags?post=105302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}