{"id":119881,"date":"2025-08-16T16:06:16","date_gmt":"2025-08-16T16:06:16","guid":{"rendered":"https:\/\/chezaspin.com\/blog\/index.php\/2025\/08\/16\/president-ruto-directs-all-ministries-agencies-to-prioritize-online-advertisements\/"},"modified":"2025-08-16T16:06:16","modified_gmt":"2025-08-16T16:06:16","slug":"president-ruto-directs-all-ministries-agencies-to-prioritize-online-advertisements","status":"publish","type":"post","link":"https:\/\/chezaspin.com\/blog\/president-ruto-directs-all-ministries-agencies-to-prioritize-online-advertisements\/","title":{"rendered":"President Ruto directs all Ministries, Agencies to prioritize online advertisements"},"content":{"rendered":"<p><strong>NAIROBI, Kenya, Aug 16 \u2013 President William Ruto has directed Ministries, Departments and Agencies to prioritize online advertisements to grow the digital economy, create jobs and boost income.<\/strong><\/p>\n<p>Speaking during the 97th Kenya Music Festival in Nyeri on Saturday, the head of state indicated that increased advertising translates into higher content visibility and greater earnings for local creators.<\/p>\n<p>\u201cThe more we advertise online, the higher our content is weighted, and the more our creatives will earn. We have no excuse not to advertise online,\u201d President Ruto stated.<\/p>\n<p>The President revealed that when he assumed office in August 2022, Kenya was not among the four African countries whose content creators were monetised on Facebook.\u00a0<\/p>\n<p>This changed after what he termed \u201cdetermined negotiations\u201d between his government and the company\u2019s top leadership.<\/p>\n<p>\u201cToday, Kenya is among the select few countries whose creators are paid for their original content on the platform. We fought hard and we won. And we are not stopping,\u201d he added.<\/p>\n<p>Ruto said Kenyan content producers are now also earning more from platforms such as X (formerly Twitter) and YouTube, which have expanded payouts to local creators.<\/p>\n<p>The Head of State further disclosed that during his visit to the United States next month, he will hold talks with global tech giants to deepen partnerships for the benefit of Kenyan digital entrepreneurs.<\/p>\n<p>Among the key priorities, he noted, is the integration of M-PESA into Facebook\u2019s payment system to make payouts faster and more accessible.\u00a0<\/p>\n<p>He stated that he also intends to push Google to allow Kenyans to purchase adverts via M-PESA.<\/p>\n<p>\u201cThis change will benefit both creatives and MSMEs selling their products online, creating a win-win situation for Kenya and YouTube, which will enjoy more transactions on its platform,\u201d Ruto said.<\/p>","protected":false},"excerpt":{"rendered":"<p>NAIROBI, Kenya, Aug 16 \u2013 President William Ruto has directed Ministries, Departments and Agencies to prioritize online advertisements to grow the digital economy, create jobs and boost income. Speaking during the 97th Kenya Music Festival in Nyeri on Saturday, the head of state indicated that increased advertising translates into higher content visibility and greater earnings [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-119881","post","type-post","status-publish","format-standard","hentry","category-uncategorized","entry"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/posts\/119881","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/comments?post=119881"}],"version-history":[{"count":0,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/posts\/119881\/revisions"}],"wp:attachment":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/media?parent=119881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/categories?post=119881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/tags?post=119881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}