{"id":120952,"date":"2025-09-05T14:03:11","date_gmt":"2025-09-05T14:03:11","guid":{"rendered":"https:\/\/chezaspin.com\/blog\/index.php\/2025\/09\/05\/tourism-rebranding-taskforce-led-by-mary-ann-musangi-inaugurated\/"},"modified":"2025-09-05T14:03:11","modified_gmt":"2025-09-05T14:03:11","slug":"tourism-rebranding-taskforce-led-by-mary-ann-musangi-inaugurated","status":"publish","type":"post","link":"https:\/\/chezaspin.com\/blog\/tourism-rebranding-taskforce-led-by-mary-ann-musangi-inaugurated\/","title":{"rendered":"Tourism Rebranding Taskforce led by Mary-Ann Musangi inaugurated"},"content":{"rendered":"<p>NAIROBI, Kenya Sep 5 \u2013 Tourism CS Rebecca Miano has inaugurated a 23-member task force to refresh the <em>Magical Kenya<\/em> brand, saying the country\u2019s potential as a global tourism leader \u201ccan no longer wait.\u201d<\/p>\n<p>Chaired by Marketing and Sustainability guru Mary-Ann Musangi, the team will assess Kenya\u2019s global image, benchmark against top destinations, and craft a modern brand strategy aligned with Vision 2030 and the Bottom-Up Economic Transformation Agenda.<\/p>\n<p>\u201cRebranding is one vital key to unlocking that potential, using all relevant channels and partnerships to tell Kenya\u2019s story,\u201d Miano said during the launch.<\/p>\n<div class=\"wp-block-image\">\n<a href=\"https:\/\/www.capitalfm.co.ke\/news\/files\/2025\/09\/G0E88_sWIAAtGAV.jpg\"><\/a>The 23-member taskforce led by Capital FM\u2019s owner and Director Mary-Ann Musangi<\/div>\n<p>The task force has 12 months to present a report with recommendations and an implementation roadmap for the tourism sector.<\/p>\n<p>\u201cThe diversity of this team will bring fresh impetus to our tourism sector,\u201d Miano added, thanking President William Ruto for supporting the initiative.<\/p>\n<p>The task force has 12 months to present a report with recommendations and an implementation roadmap for the tourism sector.<\/p>","protected":false},"excerpt":{"rendered":"<p>NAIROBI, Kenya Sep 5 \u2013 Tourism CS Rebecca Miano has inaugurated a 23-member task force to refresh the Magical Kenya brand, saying the country\u2019s potential as a global tourism leader \u201ccan no longer wait.\u201d Chaired by Marketing and Sustainability guru Mary-Ann Musangi, the team will assess Kenya\u2019s global image, benchmark against top destinations, and craft [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-120952","post","type-post","status-publish","format-standard","hentry","category-uncategorized","entry"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/posts\/120952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/comments?post=120952"}],"version-history":[{"count":0,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/posts\/120952\/revisions"}],"wp:attachment":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/media?parent=120952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/categories?post=120952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/tags?post=120952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}