NAIROBI, Kenya, Dec 9 \u2013 Government institutions must collaborate to enhance public service delivery, Interior Principal Secretary Raymond Omollo has said, as he presided over the launch of the Public Benefit Organizations Regulatory Authority (PBORA)\u2019s new brand and website.<\/p>\n
The event marks a major milestone in PBORA\u2019s transition following the operationalization of the Public Benefit Organizations (PBO) Act, 2013, which aims to strengthen governance and accountability in Kenya\u2019s non-profit sector. Dr. Omollo described the launch as a symbolic \u201crebirth\u201d of the Authority and a renewed commitment to transparency and professionalism.<\/p>\n
\u201cA brand is more than a logo or tagline. It is the totality of an organization,\u201d Omollo said, urging PBORA to conduct continuous brand audits, engage stakeholders, and leverage its new website to reinforce its identity and visibility.<\/p>\n
He emphasized that while the launch represents progress, the bigger task lies in sustaining the brand and aligning all aspects of the Authority\u2014from organizational culture and communication style to signage and staff presentation\u2014with public expectations.<\/p>\n
\u201cAdherence to the brand\u2019s principles will determine whether PBORA successfully positions itself as a credible regulator in the public benefit sector,\u201d he said.<\/p>\n
Dr. Omollo congratulated PBORA for rebranding at a critical time when the government is reinforcing governance structures within the non-profit sector.<\/p>\n
He highlighted that the operationalization of the PBO Act\u2014over a decade after its enactment\u2014demonstrates the government\u2019s determination to implement key reforms.<\/p>\n
\u201cThe Act provides an enhanced mandate for the Authority and a more vibrant, accountable, transparent, and partnership-driven PBO sector,\u201d he said.<\/p>\n
The new brand was developed with support from the Kenya Export Promotion and Branding Agency (KEPROBA) to ensure alignment with the PBO Act, sector expectations, and the Government Identity System.<\/p>\n
The ICT Authority developed and hosted the new website, which is expected to enhance communication and service delivery.<\/p>\n
Dr. Omollo expressed confidence that the rebranding would strengthen PBORA\u2019s responsiveness to stakeholders and raise its visibility and impact in the sector.<\/p>\n
Present at the launch were PBORA Director General Laxmana Kiptoo and representatives from various non-governmental organizations.<\/p>","protected":false},"excerpt":{"rendered":"
NAIROBI, Kenya, Dec 9 \u2013 Government institutions must collaborate to enhance public service delivery, Interior Principal Secretary Raymond Omollo has said, as he presided over the launch of the Public Benefit Organizations Regulatory Authority (PBORA)\u2019s new brand and website. The event marks a major milestone in PBORA\u2019s transition following the operationalization of the Public Benefit […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-126333","post","type-post","status-publish","format-standard","hentry","category-uncategorized","entry"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/posts\/126333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/comments?post=126333"}],"version-history":[{"count":0,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/posts\/126333\/revisions"}],"wp:attachment":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/media?parent=126333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/categories?post=126333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/tags?post=126333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}