{"id":132089,"date":"2026-02-25T10:02:51","date_gmt":"2026-02-25T10:02:51","guid":{"rendered":"https:\/\/chezaspin.com\/blog\/court-of-appeal-rejects-paul-ndungus-bid-to-reopen-the-sportpesa-brand-dispute\/"},"modified":"2026-02-25T10:02:51","modified_gmt":"2026-02-25T10:02:51","slug":"court-of-appeal-rejects-paul-ndungus-bid-to-reopen-the-sportpesa-brand-dispute","status":"publish","type":"post","link":"https:\/\/chezaspin.com\/blog\/court-of-appeal-rejects-paul-ndungus-bid-to-reopen-the-sportpesa-brand-dispute\/","title":{"rendered":"Court of Appeal rejects Paul Ndung\u2019u\u2019s bid to reopen the SportPesa brand dispute"},"content":{"rendered":"<p>The Kenyan Court of Appeal has rejected an application by Paul Ndung\u2019u to reopen a concluded legal dispute over the SportPesa brand.<\/p>\n<p>The decision, delivered by a three-judge bench, rejected the application made by Mr Ndung\u2019u and ultimately dismissed his motion in its entirety, finding it had \u201cno merit\u201d, and awarded costs to Milestone Games.<\/p>\n<p>This is the second legal case that Mr Ndung\u2019u has lost against SportPesa in recent months, with the English High Court finding in November 2025 no substance to a legal claim filed by Mr Ndung\u2019u against the company and its leadership.<\/p>\n<p>\u201cThe court\u2019s decision to reject this baseless bid to reopen a settled case brings this matter to a welcomed conclusion. For years, we have faced a pattern of vexatious litigation and media manipulation. Now, we are vindicated in both Kenya and England, with a KSh 374 million costs order in our favour.<\/p>\n<p>\u201cThis victory provides the legal certainty required to accelerate our position in the market. SportPesa is no longer looking back; our focus remains on the \u2018SportPesa Effect\u2019 \u2013 investing in our communities, building infrastructure, supporting our athletes, and delivering on our KSh 1.12 billion commitment to Kenyan sport,\u201d said Ronald Karauri, SportPesa CEO.<\/p>\n<p>SportPesa reaffirmed its long-standing commitment to supporting sports development by announcing a Kshs 120 million multi-sport sponsorship investment spanning boxing, rugby and rallying in Kenya.<\/p>\n<p>\u201cAs we move forward, we remain focused on investing in Kenyan sport, including our recent commitments to rugby, rally, boxing and the Magical Kenya Open. Supporting sport remains central to who we are as a brand,\u2019\u2019 added Karauri.<\/p>\n<p>With the matter now concluded, SportPesa turns the page and moves ahead with renewed momentum, strengthening Africa\u2019s sporting ecosystem and backing talent from grassroots to the global stage.<\/p>\n<p>\u00a0<\/p>\n<p>The post <a href=\"https:\/\/www.kbc.co.ke\/court-of-appeal-rejects-paul-ndungus-bid-to-reopen-the-sportpesa-brand-dispute\/\">Court of Appeal rejects Paul Ndung\u2019u\u2019s bid to reopen the SportPesa brand dispute<\/a> appeared first on <a href=\"https:\/\/www.kbc.co.ke\/\">KBC Digital<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>The Kenyan Court of Appeal has rejected an application by Paul Ndung\u2019u to reopen a concluded legal dispute over the SportPesa brand. The decision, delivered by a three-judge bench, rejected the application made by Mr Ndung\u2019u and ultimately dismissed his motion in its entirety, finding it had \u201cno merit\u201d, and awarded costs to Milestone Games. [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-132089","post","type-post","status-publish","format-standard","hentry","category-uncategorized","entry"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/posts\/132089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/comments?post=132089"}],"version-history":[{"count":0,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/posts\/132089\/revisions"}],"wp:attachment":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/media?parent=132089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/categories?post=132089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/tags?post=132089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}