{"id":144549,"date":"2026-06-22T15:02:52","date_gmt":"2026-06-22T15:02:52","guid":{"rendered":"https:\/\/chezaspin.com\/blog\/ruto-launches-coffee-revival-programme-to-boost-farmer-earnings\/"},"modified":"2026-06-22T15:02:52","modified_gmt":"2026-06-22T15:02:52","slug":"ruto-launches-coffee-revival-programme-to-boost-farmer-earnings","status":"publish","type":"post","link":"https:\/\/chezaspin.com\/blog\/ruto-launches-coffee-revival-programme-to-boost-farmer-earnings\/","title":{"rendered":"Ruto launches coffee revival programme to boost farmer earnings"},"content":{"rendered":"

President William Ruto has launched the Coffee Revival Through Cooperative Societies Programme, a government initiative aimed at increasing farmer earnings, strengthening cooperative societies and restoring Kenya\u2019s coffee sector.<\/strong><\/p>\n

Speaking during the launch in Kianyaga, Kirinyaga County, on Monday, Ruto said the reforms are designed to ensure farmers receive better returns from their produce.<\/p>\n

\u201cThe farmer prepares the land, plants the crop, nurtures it through the seasons and bears the greatest risk. The farmer does the hardest work and must therefore receive the greatest reward,\u201d he said.<\/p>\n

The programme targets an increase in national coffee production from the current 50,000 metric tonnes to 150,000 metric tonnes by 2028 with plans ongoing to expand land under coffee cultivation from 110,000 hectares to 150,000 hectares.<\/p>\n

Ruto said the reforms will focus on improving productivity through distribution of certified seedlings, enhanced extension services and continued support for farm inputs, including subsidised fertiliser.<\/p>\n

He noted that the average coffee tree currently produces about two kilogrammes, with the government targeting six kilogrammes per tree through improved farming practices and rehabilitation of ageing plantations.<\/p>\n

The President said coffee-growing areas will also be expanded to parts of Western Kenya, Rift Valley and Nyanza.<\/p>\n

The revival strategy places cooperative societies at the centre of efforts to improve farmer welfare and strengthen market access.<\/p>\n

Ruto said the government is undertaking reforms to rebuild strong, transparent and accountable cooperatives capable of delivering value to members.<\/p>\n

The head of state also announced plans to modernise coffee factories through investment in eco-pulpers, improved drying systems, storage facilities and traceability technologies to enhance quality and competitiveness in global markets.<\/p>\n

\u201cThrough the Nairobi Coffee Exchange and farmer-owned brokerages, our cooperatives can now sell Kenyan coffee directly to the world,\u201d he said.<\/p>\n

The President said farmers are already benefiting from reforms in coffee payments, including the Direct Settlement System, which ensures proceeds are remitted within five days of sale.<\/p>\n

He added that the government will continue enforcing the requirement that at least 80 per cent of coffee sales proceeds be paid directly to farmers.<\/p>\n

Ruto also called for increased local consumption of Kenyan coffee, noting that the country currently consumes only about two per cent of its annual production.<\/p>\n

He urged public institutions, hotels, restaurants and businesses to prioritise locally produced coffee, saying a stronger domestic market would provide farmers with a reliable outlet and reduce dependence on export markets.<\/p>\n

The President further said the government is promoting local processing, packaging and branding to enable the country to capture more value from the global coffee trade.<\/p>\n

He urged investors to partner with Kenya in developing internationally competitive coffee brands while creating jobs and increasing returns for farmers.<\/p>\n

\u00a0<\/p>\n

The post Ruto launches coffee revival programme to boost farmer earnings<\/a> appeared first on KBC Digital<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

President William Ruto has launched the Coffee Revival Through Cooperative Societies Programme, a government initiative aimed at increasing farmer earnings, strengthening cooperative societies and restoring Kenya\u2019s coffee sector. Speaking during the launch in Kianyaga, Kirinyaga County, on Monday, Ruto said the reforms are designed to ensure farmers receive better returns from their produce. \u201cThe farmer […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-144549","post","type-post","status-publish","format-standard","hentry","category-uncategorized","entry"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/posts\/144549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/comments?post=144549"}],"version-history":[{"count":0,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/posts\/144549\/revisions"}],"wp:attachment":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/media?parent=144549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/categories?post=144549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/tags?post=144549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}