Kenya\u2019s Purple Tea has been launched in Paris at H\u00f4tel de Crillon, giving French consumers and industry experts access to the rare, antioxidant-rich tea grown in the volcanic highlands of Murang\u2019a.<\/p>\n
The launch comes as Kenya intensifies efforts to market its tea as a recognised, branded product rather than a raw bulk commodity. Geographical Indication (GI) status is expected to help safeguard Purple Tea\u2019s unique origin and quality while enhancing its competitiveness in international markets.<\/p>\n
Speaking in Paris, James Mwangi, Equity Group Managing Director and CEO, said the initiative gives Kenyan tea its own identity, moving it from commodity to premium status, with real potential to raise farmer incomes and improve access to education and household investment.<\/p>\n
Kenya\u2019s Ambassador to France, Betty Chebet Cherwon, called it a step toward fairer trade, using branding and market access to strengthen economic ties between Kenya and France.<\/p>\n
The launch builds on a market-access deal signed at the Africa Forward Summit between Gatanga Industries, Palais des Th\u00e9s and Equity Group, and follows an earlier tea showcase at the G7 Summit in \u00c9vian, where \u00c9lys\u00e9e Palace chefs made dark chocolate using Kenyan Grand Cru tea.<\/p>\n
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The post Murang\u2019a purple tea debuts in Paris premium market<\/a> appeared first on KBC Digital<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" Kenya\u2019s Purple Tea has been launched in Paris at H\u00f4tel de Crillon, giving French consumers and industry experts access to the rare, antioxidant-rich tea grown in the volcanic highlands of Murang\u2019a. The launch comes as Kenya intensifies efforts to market its tea as a recognised, branded product rather than a raw bulk commodity. Geographical Indication […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-144673","post","type-post","status-publish","format-standard","hentry","category-uncategorized","entry"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/posts\/144673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/comments?post=144673"}],"version-history":[{"count":0,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/posts\/144673\/revisions"}],"wp:attachment":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/media?parent=144673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/categories?post=144673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/tags?post=144673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}