{"id":145594,"date":"2026-07-03T05:02:47","date_gmt":"2026-07-03T05:02:47","guid":{"rendered":"https:\/\/chezaspin.com\/blog\/ps-isaboke-calls-for-responsible-data-use-as-ai-reshapes-marketing\/"},"modified":"2026-07-03T05:02:47","modified_gmt":"2026-07-03T05:02:47","slug":"ps-isaboke-calls-for-responsible-data-use-as-ai-reshapes-marketing","status":"publish","type":"post","link":"https:\/\/chezaspin.com\/blog\/ps-isaboke-calls-for-responsible-data-use-as-ai-reshapes-marketing\/","title":{"rendered":"PS Isaboke calls for responsible data use as AI reshapes marketing"},"content":{"rendered":"

Broadcasting and Telecommunications Principal Secretary Stephen Isaboke has urged marketers to embrace artificial intelligence (AI) responsibly, saying the growing value of consumer data demands stronger protection as the technology transforms the marketing profession.<\/strong><\/p>\n

Speaking as the chief guest at the 2026 Marketing Society of Kenya (MSK) Marketers Summit in Nairobi, Isaboke said data has become a strategic asset capable of driving innovation, informing business decisions and delivering better services, but warned that its misuse amounts to theft.<\/p>\n

\u201cData is now so valuable. If anyone else came and just took our data, and when they commercialised it, or started using it to inform decisions, they\u2019ve literally come and stolen your stock. They\u2019ve literally come and stolen your property,\u201d he said.<\/p>\n

Isaboke said data is increasingly influencing decisions across sectors, including agriculture, healthcare and commerce, underscoring the need to safeguard personal information.
\n\u201cThat\u2019s why, for example, the country put the Office of Data Protection,\u201d he said.<\/p>\n

He challenged marketers to leverage AI and consumer insights to develop solutions that improve service delivery and customer experience, noting that the technology should be used to solve real-life challenges rather than simply automate processes.<\/p>\n

\u201cIf you use that properly, and start applying it in your own space, and also applying it in solutions\u2026 you are actually making a contribution to the AI era, which is really about using data to solve issues and eventually deliver solutions,\u201d he said.<\/p>\n

The summit, held under the theme \u201cThe Intelligent Marketer: The Changing Role of Marketing in the AI Era,\u201d brought together marketers, innovators and business leaders to discuss how artificial intelligence is reshaping the industry and Kenya\u2019s digital economy.<\/p>\n

Marketing Society of Kenya Chairperson Zuhura Odhiambo said AI is no longer a future concept but a present-day tool that is changing how businesses understand consumers, build brands and create value.<\/p>\n

\u201cThe theme this year, The Intelligent Marketer: The Changing Role of Marketing in the AI Era, could not be timelier. AI is no longer a concept of the future; it is transforming how we understand consumers, build brands, deliver customer experiences and create business value,\u201d she said.<\/p>\n

Odhiambo said although AI is changing the marketing landscape, the discipline\u2019s core principles remain centred on understanding consumers.
\n\u201cThe fundamentals remain. You\u2019re still about the consumer, consumer preferences, consumer psychometrics and consumer behaviour, but consumer behaviour is now tracked, documented and obviously trended,\u201d she said.<\/p>\n

The summit comes as Kenya accelerates its digital transformation agenda, with artificial intelligence and data governance expected to play a central role in driving innovation, competitiveness and economic growth.<\/p>\n

The post PS Isaboke calls for responsible data use as AI reshapes marketing<\/a> appeared first on KBC Digital<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Broadcasting and Telecommunications Principal Secretary Stephen Isaboke has urged marketers to embrace artificial intelligence (AI) responsibly, saying the growing value of consumer data demands stronger protection as the technology transforms the marketing profession. Speaking as the chief guest at the 2026 Marketing Society of Kenya (MSK) Marketers Summit in Nairobi, Isaboke said data has become […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-145594","post","type-post","status-publish","format-standard","hentry","category-uncategorized","entry"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/posts\/145594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/comments?post=145594"}],"version-history":[{"count":0,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/posts\/145594\/revisions"}],"wp:attachment":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/media?parent=145594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/categories?post=145594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/tags?post=145594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}