Snapchat has joined the likes of YouTube, LinkedIn and Substack in a growing effort to combat fake writing, images and videos that are entirely created by artificial intelligence (AI) tools.<\/p>\n
Such content, commonly called \u201cAI slop\u201d, has proliferated online as the tech industry has raced to create a greater number of easier-to-use generative AI tools that can create anything from essays to realistic videos.<\/p>\n
Snap, the parent company of Snapchat, said on Friday that the platform would stop recommending \u201cwholly AI-generated videos\u201d in its popular Spotlight feed in favour of \u201cauthentic, human-made content.\u201d<\/p>\n
Over the past two weeks, YouTube, LinkedIn and Substack have unveiled similar strategies.<\/p>\n
Snap did not go so far as to try and prohibit all AI-generated content from Snapchat. The platform offers its own AI tools to alter content, and so AI \u201cenhanced or edited\u201d content will still be part of its recommendations to users.<\/p>\n
However, Snap acknowledged that entirely AI-generated content is typically \u201clow-quality\u201d, \u201crepetitive\u201d, and generally not what Snapchat users want to see.<\/p>\n
Recent research into the reception of AI-generated content shows that people tend to agree with those descriptions.<\/p>\n
Moreover, the more fake AI-generated content that people see in a social media feed, the less likely they are to think that any of the content they\u2019re being shown online is genuine, according to a separate survey.<\/p>\n
Targeting \u2018AI slop\u2019<\/p>\n
As Chris Best, the co-founder and chief executive of Substack put it last week: \u201cIt\u2019s getting harder to tell what\u2019s real on the internet.\u201d<\/p>\n
Announcing a new tool designed to let readers on the newsletter platform detect AI-generated writing, Best cited other research that has found up to 40% of writing on social media is now fake or AI-generated.<\/p>\n
\u201cPlatforms that reward fakeness will create a race to the bottom,\u201d Best said.<\/p>\n
LinkedIn, a social media platform focused on work, introduced a button on its platform this week that allows any user to report if a post or a comment appears to be AI-generated.<\/p>\n
\u201cAI slop is a top priority for all of us,\u201d LinkedIn\u2019s chief product officer Hari Srinivasan wrote on the platform.<\/p>\n
In just the last couple of months, he said the platform had \u201cblocked billions\u201d of attempts to post AI-generated comments.<\/p>\n
\u201cEvery day we are now catching hundreds of thousands of automated comment attempts,\u201d Srinivasan said.<\/p>\n
Like Snap, LinkedIn said it is not rejecting the use of AI entirely and users that use AI tools to \u201crefine\u201d their posts should not get caught up in efforts to combat AI slop.<\/p>\n
\u00a0<\/p>\n
Nonetheless, LinkedIn is removing an automated prompt that would show up for users writing a post offering to \u201cenhance\u201d it through the use of AI. It will go back to a simple proofreading tool.<\/p>\n
YouTube, the video platform owned by Google, also this month updated its policies around what kind of content can be monetised by creators.<\/p>\n
Research from last year found scores of channels on YouTube that were solely AI-generated content, many of which had millions of subscribers and some of which made millions of dollars in revenue.<\/p>\n
In an effort to discourage YouTube from filling up with what the platform calls \u201cinauthentic content\u201d, earlier this month the site broke down into three categories the kind of videos that will not be allowed to make money through it: generic, repetitive, or template-based.<\/p>\n
Those styles of content are much easier to make, and quickly, with the use of generative AI tools.<\/p>\n
YouTube\u2019s trust and safety chief Matt Halprin said in an interview on the updated rules that, while AI tools can help people with their content, they are more frequently being used to create fake and low-quality videos.<\/p>\n
\u201cThe same technology really enables great stuff,\u201d Halprin said.<\/p>\n
\u201cBut it also enables stuff that\u2019s kind of content farming, and that\u2019s the stuff that we don\u2019t want to have.\u201d<\/p>\n
The post Snapchat joins other popular platforms in fight against \u2018AI slop\u2019<\/a> appeared first on KBC Digital<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" Snapchat has joined the likes of YouTube, LinkedIn and Substack in a growing effort to combat fake writing, images and videos that are entirely created by artificial intelligence (AI) tools. Such content, commonly called \u201cAI slop\u201d, has proliferated online as the tech industry has raced to create a greater number of easier-to-use generative AI tools […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-148584","post","type-post","status-publish","format-standard","hentry","category-uncategorized","entry"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/posts\/148584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/comments?post=148584"}],"version-history":[{"count":0,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/posts\/148584\/revisions"}],"wp:attachment":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/media?parent=148584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/categories?post=148584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/tags?post=148584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}