{"id":281,"date":"2024-02-14T09:04:00","date_gmt":"2024-02-14T09:04:00","guid":{"rendered":"https:\/\/chezaspin.com\/blog\/index.php\/2024\/02\/14\/showmax-appoints-emma-gichonge-as-general-manager-in-east-africa\/"},"modified":"2024-02-14T09:04:00","modified_gmt":"2024-02-14T09:04:00","slug":"showmax-appoints-emma-gichonge-as-general-manager-in-east-africa","status":"publish","type":"post","link":"https:\/\/chezaspin.com\/blog\/showmax-appoints-emma-gichonge-as-general-manager-in-east-africa\/","title":{"rendered":"Showmax appoints Emma Gichonge as General Manager in East Africa"},"content":{"rendered":"<p><span>The African streamer has appointed Kenyan tech and product executive Emma Gichonge as its first-ever General Manager of operations for East Africa.\u00a0<\/span><\/p>\n<p><span>\u00a0<\/span><span>\u201cDriven by a strong partnership between the MultiChoice Group and Comcast NBC Universal, Showmax is embarking on a new era with a game-changing Premier League in your pocket plan, alongside a slate of sensational African and international content,\u201d says Showmax Chief Operating Officer Joe Heshu.\u00a0<\/span><\/p>\n<p><span>\u201cWith our ambition to be Africa\u2019s No. 1 streamer, we\u2019re very happy to welcome Emma, whose wealth of experience will serve our customers in the key East African market.\u201d\u00a0<\/span><\/p>\n<p><span>According to the streamer, Gichonge\u2019s reputation for building high-performance teams was honed by working across multiple industries and countries.<\/span><\/p>\n<p><span>This includes time at the start-up tech company Yutap, where she led the implementation of mobile money solutions across Africa and Asia.\u00a0<\/span><\/p>\n<p><span>She also led the migration of the legacy MPESA mobile money platform at Safaricom, pioneering an Enterprise Project Management Office within the company.\u00a0<\/span><\/p>\n<p><span>Most recently, she was Managing Director at MultiChoice Malawi, responsible for several commercial initiatives in the country.\u00a0\u00a0<\/span><\/p>\n<p><span>Speaking about her new role, Gichonge said, \u201cShowmax is a bold business, and is in an exciting stage in its story \u2013 moving onto the globally scaled Peacock platform, increasing its loved local content slate and introducing affordable new plans.\u00a0<\/span><\/p>\n<p><span>\u201cWith my passion for innovation, and for East Africa, I\u2019m looking forward to building the business with the Kenyan Showmax team.\u00a0<\/span><\/p>\n<p><span>\u201cWe\u2019re already hard at work with our partner Safaricom to re-integrate in-app M-PESA payments with our new technology.\u00a0<\/span><\/p>\n<p><span>\u201cCurrently, customers can pay using M-PESA USSD (*375#) but full M-PESA options will launch soon.\u201d\u00a0<\/span><\/p>\n<p><span>Gichonge holds a Masters degree (IT Management) and a Bachelor of Science degree (Information Technology).\u00a0<\/span><\/p>\n<p>The post <a href=\"https:\/\/www.kbc.co.ke\/showmax-appoints-emma-gichonge-as-general-manager-in-east-africa\/\">Showmax appoints Emma Gichonge as General Manager in East Africa<\/a> appeared first on <a href=\"https:\/\/www.kbc.co.ke\/\">KBC<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>The African streamer has appointed Kenyan tech and product executive Emma Gichonge as its first-ever General Manager of operations for East Africa.\u00a0 \u00a0\u201cDriven by a strong partnership between the MultiChoice Group and Comcast NBC Universal, Showmax is embarking on a new era with a game-changing Premier League in your pocket plan, alongside a slate of [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-281","post","type-post","status-publish","format-standard","hentry","category-uncategorized","entry"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/posts\/281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/comments?post=281"}],"version-history":[{"count":0,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/posts\/281\/revisions"}],"wp:attachment":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/media?parent=281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/categories?post=281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/tags?post=281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}