{"id":49465,"date":"2024-06-05T18:03:09","date_gmt":"2024-06-05T18:03:09","guid":{"rendered":"https:\/\/chezaspin.com\/blog\/index.php\/2024\/06\/05\/twiva-joins-safaricom-backed-accelerator-program\/"},"modified":"2024-06-05T18:03:09","modified_gmt":"2024-06-05T18:03:09","slug":"twiva-joins-safaricom-backed-accelerator-program","status":"publish","type":"post","link":"https:\/\/chezaspin.com\/blog\/twiva-joins-safaricom-backed-accelerator-program\/","title":{"rendered":"Twiva joins Safaricom backed accelerator program"},"content":{"rendered":"<div class=\"td-paragraph-padding-1\">\n<p><strong>Kenya\u2019s social commerce platform Twiva, has been selected to join Spark Accelerator Program set up by Safaricom and Sumitomo Corporation.<\/strong><\/p>\n<p>The firm is among eight other early-stage startups which have been selected to join the inaugural accelerator program which is expected to support their growth.<\/p>\n<p>The Artificial Intelligence (AI)-driven social commerce platform leverages influencers to market and sell brands\u2019 products and services.<\/p>\n<p>\u201cAccess to markets is a significant hurdle for many Micro, Small, and Medium Enterprises (MSMEs). Twiva addresses this by enabling brands to leverage influencers to market and sell goods on platforms like WhatsApp, Instagram, TikTok, Facebook, and Twitter. Utilizing AI, Twiva helps brands and influencers create compelling content,\u201d said Peter Kironji, CEO and Co-founder of Twiva.<\/p>\n<p>Twiva expects to benefit from a comprehensive support package including training, mentorship, market access, capital, technology, and product development facilitated by iHub \u2013 Cchub.<\/p>\n<p>The Spark Accelerator Program is designed to fast-track product innovation and business growth for startups.<\/p>\n<p>\u201cThe Spark Accelerator program aims to drive meaningful innovation through technology,\u201d noted Peter Ndegwa, CEO of Safaricom.<\/p>\n<p>The selected startups which include those in finance, future fintech, SME productivity tools, and content, will undergo a three-month capacity-building program.<\/p>\n<p>\u201cWe are thrilled to extend digital financial services and contribute to Kenya and Africa\u2019s socio-economic development through collaborations with innovative startups,\u201d added Katsuya Kashiki, General Manager of Smart Communication Platform SBU at Sumitomo Corporation.<\/p>\n<p>The program also aims to equip the startups with skills and resources to thrive, potentially leading to investment from the Spark Accelerator.<\/p>\n<\/div>\n<p>The post <a href=\"https:\/\/www.kbc.co.ke\/twiva-joins-safaricom-backed-accelerator-program\/\">Twiva joins Safaricom backed accelerator program<\/a> first appeared on <a href=\"https:\/\/www.kbc.co.ke\/\">KBC<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Kenya\u2019s social commerce platform Twiva, has been selected to join Spark Accelerator Program set up by Safaricom and Sumitomo Corporation. The firm is among eight other early-stage startups which have been selected to join the inaugural accelerator program which is expected to support their growth. The Artificial Intelligence (AI)-driven social commerce platform leverages influencers to [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-49465","post","type-post","status-publish","format-standard","hentry","category-uncategorized","entry"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/posts\/49465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/comments?post=49465"}],"version-history":[{"count":0,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/posts\/49465\/revisions"}],"wp:attachment":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/media?parent=49465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/categories?post=49465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/tags?post=49465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}