Popular video-sharing app TikTok is testing a new feature that borrows from rival Snapchat’s playbook – “streaks”. The addition is to encourage daily habits and consistent engagement among TikTok’s massive user base.<\/p>\n
The streak concept comes from Snapchat, where users can keep a streak meter alive by exchanging snaps (photos or videos) with friends for consecutive days. A fire emoji appears next to a friend’s name, along with a number indicating the length of the streak. If either user fails to send a Snap within a 24-hour window, the streak resets to zero.<\/p>\n
This feature taps into psychological principles such as gamification and social validation, motivating users to open the app daily to maintain their streak. It creates a sense of commitment and turns usage into a habit, contributing to Snapchat’s stickiness among younger audiences.<\/p>\n
Now, TikTok is testing its version of Streaks with a limited group of users in select regions. To start a streak, users must exchange direct messages with someone for more than three consecutive days. Once this threshold is reached, a streak badge will appear in the chat window, showing the number of days the streak has lasted.<\/p>\n
The streak ends if neither user sends a message within 24 hours of the last exchange. However, TikTok will notify users when their streak is about to expire, giving them a chance to keep it alive. Users can also turn off these notifications in the app’s settings.<\/p>\n
While TikTok has not officially confirmed a wider rollout, the presence of the feature in testing suggests a possible public release to its more than 1.5 billion monthly active users shortly. Some users have already started posting about the feature on social media platforms such as X (formerly Twitter), suggesting its imminent arrival.<\/p>\n
This wouldn’t be the first time TikTok has borrowed successful strategies from other apps to boost user engagement. In May, the social media giant announced it was testing 60-minute video uploads to offer longer content formats and compete with video giant YouTube.<\/p>","protected":false},"excerpt":{"rendered":"
Popular video-sharing app TikTok is testing a new feature that borrows from rival Snapchat’s playbook – “streaks”. The addition is to encourage daily habits and consistent engagement among TikTok’s massive user base. The streak concept comes from Snapchat, where users can keep a streak meter alive by exchanging snaps (photos or videos) with friends for […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-52224","post","type-post","status-publish","format-standard","hentry","category-uncategorized","entry"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/posts\/52224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/comments?post=52224"}],"version-history":[{"count":0,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/posts\/52224\/revisions"}],"wp:attachment":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/media?parent=52224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/categories?post=52224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/tags?post=52224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}