The Kenya Tourism Board (KTB) is leveraging the Akwaaba African Travel Market, which kicked off Sunday and runs through September 24, 2024, in Lagos, Nigeria, to boost tourism numbers from the West African country.<\/p>\n
KTB Chief Executive Officer June Chepkemei emphasized Africa\u2019s potential as a key growth area for Kenyan tourism.<\/p>\n
\u201cWhile we continue to invest in our traditional markets such as Europe and the USA, Africa presents a low-hanging fruit that aligns with our market diversification strategy,\u201d she stated.<\/p>\n
According to the Tourism Sector Performance Report, African markets currently account for about 41% of Kenya\u2019s total arrivals.<\/p>\n
The Akwaaba African Travel Market, recognized as the largest travel expo in West Africa, brings together industry leaders, investors, government officials, and tourism professionals from over 50 countries.<\/p>\n
KTB is exhibiting alongside Kenya Airways and key industry players, including Movenpick Hotels, showcasing Kenya as a hub for luxurious travel experiences.<\/p>\n
This year\u2019s participation aims to attract both African and international audiences, further reinforcing Kenya\u2019s position as a top destination in the region.<\/p>\n
In 2023\/2024, Kenya welcomed 32,000 visitors from Nigeria, with Chepkemei noting that promotional programs, including participation in Akwaaba, are expected to spur further growth.<\/p>\n
\u201cWe are excited to be part of the Akwaaba African Market, which is crucial for the travel and tourism industry. This platform allows us to highlight Kenya\u2019s incredible attractions and connect with industry leaders to foster opportunities that will benefit the African tourism sector,\u201d she added.<\/p>\n
The Akwaaba African Travel Market, celebrating two decades of success since its inception in 2005, has become a vital platform for fostering connections and showcasing diverse tourism offerings.<\/p>\n
Despite global challenges, including the impacts of COVID-19, the event continues to highlight Africa\u2019s potential as a premier travel destination.<\/p>\n
The post Kenya targets Nigerian tourists at Akwaaba travel market in Lagos<\/a> first appeared on KBC<\/a>.<\/p>\n The post Kenya targets Nigerian tourists at Akwaaba travel market in Lagos<\/a> appeared first on KBC<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" The Kenya Tourism Board (KTB) is leveraging the Akwaaba African Travel Market, which kicked off Sunday and runs through September 24, 2024, in Lagos, Nigeria, to boost tourism numbers from the West African country. KTB Chief Executive Officer June Chepkemei emphasized Africa\u2019s potential as a key growth area for Kenyan tourism. \u201cWhile we continue to […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-95134","post","type-post","status-publish","format-standard","hentry","category-uncategorized","entry"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/posts\/95134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/comments?post=95134"}],"version-history":[{"count":0,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/posts\/95134\/revisions"}],"wp:attachment":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/media?parent=95134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/categories?post=95134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/tags?post=95134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}