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The Kenya Tourism Board (KTB) and the Standard Chartered Marathon have signed a partnership aimed that will enhance the marathon\u2019s global standing.<\/strong><\/p>\n The strategic collaboration will serve as a catalyst to draw marathon runners and fans to the\u00a0 marathon for the next 3 years beginning from this year\u2019s\u00a0 October 27th, 2024.<\/p>\n Speaking during the announcement of the partnership, KTB CEO June Chepkemei stated that Kenya\u2019s marathon events serve as the perfect vehicle for showcasing the magic of Kenya to the world.<\/p>\n\n \u201cWe are truly honored to partner with \u00a0Stanchart Nairobi Marathon. There is no better way of marketing Kenya as the home of marathon than being part of an event that will give the world a chance to come and run with Kenyans. We believe this is just the start and this collaboration will significantly boost visitor numbers for both the event and our country as a whole,\u201d said Ms. Chepkemei.<\/p>\n She stated that the country\u2019s stellar global reputation in major sporting disciplines has resonated widely, with many athletes and enthusiasts looking to train and compete in Kenya. She added that KTB will leverage this interest as part of the broader \u201cRun with Champions\u201d campaign.<\/p>\n \u201cGoing forward we are going to partner with like-minded partners to push our sports preposition to the global level. We are working with our travel trade to come up with packages that allow the participants to enjoy what Kenya has to offer. Through the \u2018Run with Champions\u2019 campaign, our new partnership with Standard Chartered will help us showcase our country\u2019s diverse natural landscapes, vibrant cultures and welcoming communities. We aim to prominently feature major local marathons as part of enriched, competitive tourism experiences that provide unique training opportunities alongside our legendary champions,\u201d said Ms. Chepkemei.<\/p>\n The 20th edition of the Standard Chartered Nairobi Marathon will be held on October 27th, 2024. This year\u2019s event is expected to attract over 23,000 participants, both local and international.<\/p>\n\n On his part, Standard Chartered Marathon Local organizing committee Chaiman Peter Gitau said<\/p>\n \u201d One of our key performance indicators is to get as many people as possible from outside the country to participate in the marathon. This is because we believe that the marathon gives as a great opportunity to market Kenya as a tourist destination and this partnership with KTB will give us a great edge. We are proud to partner to promote Kenya as a preferred destination for marathon and sports tourism. This year our aim was to register 23,000 runners and so far, we are already at 24,000 and the goal will continue to get the marathon marketed outside the country to even get more international participation.<\/p>\n The post Opportunity to market Kenya as KTB and Nairobi Standard Chartered Marathon announce partnership \u00a0\u00a0<\/a> first appeared on KBC<\/a>.<\/p>\n The post Opportunity to market Kenya as KTB and Nairobi Standard Chartered Marathon announce partnership \u00a0\u00a0<\/a> appeared first on KBC<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" \u00a0 The Kenya Tourism Board (KTB) and the Standard Chartered Marathon have signed a partnership aimed that will enhance the marathon\u2019s global standing. The strategic collaboration will serve as a catalyst to draw marathon runners and fans to the\u00a0 marathon for the next 3 years beginning from this year\u2019s\u00a0 October 27th, 2024. Speaking during the […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-99294","post","type-post","status-publish","format-standard","hentry","category-uncategorized","entry"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/posts\/99294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/comments?post=99294"}],"version-history":[{"count":0,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/posts\/99294\/revisions"}],"wp:attachment":[{"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/media?parent=99294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/categories?post=99294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chezaspin.com\/blog\/wp-json\/wp\/v2\/tags?post=99294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}